About us
Who are we?
Brief Agency is a full-service marketing and public relations (PR) consultancy—built on management consulting principles, behavioral science, and market intelligence.
We bridge the gap between strategy and communication, ensuring that organizations align their internal culture, external reputation, and business objectives into a single, cohesive narrative.
Ruxandra Stoichițescu
Managing Partner – Brand & Cultural Strategy
Brief
®
About Ruxandra
A former top-tier management consultant turned founder, Ruxandra blends MBB strategic precision with entrepreneurial instinct. She bridges operations, storytelling, and human behavior to unlock both meaning and market share. Dissatisfied with traditional demographics, she developed Momentum Analytics™—a proprietary framework capturing the true behavioral drivers behind consumer decisions. At Brief, she leads strategy, positioning, and transformation—delivering solutions that are culturally resonant, behaviorally aligned, and commercially effective.
Ștefan Alexandru Ghiță
Managing Partner – Strategy & Organizational Performance
Brief
®
About Stefan
With over 15 years of global leadership including his Vice President role at the Public Investment Fund (PIF)—Saudi Arabia's sovereign wealth fund managing over $700 billion in assets— Ștefan led international strategies across clean energy, advanced manufacturing, and infrastructure on 4 continents, demonstrating his ability to drive massive-scale strategic initiatives. At our firm, he brings Fortune 100-level strategic rigor to operations, drives cross-functional excellence across all 9 of our service lines, ensuring every engagement is built for performance, alignment, and commercial value at scale.
Our Clients
Our team members have had the privilege of working with these renowned brands before coming together to form Brief.
About us
Who are we?
Brief Agency is a full-service marketing and public relations (PR) consultancy—built on management consulting principles, behavioral science, and market intelligence.
We bridge the gap between strategy and communication, ensuring that organizations align their internal culture, external reputation, and business objectives into a single, cohesive narrative.
Ruxandra Stoichițescu
Managing Partner – Brand & Cultural Strategy
Brief
®
About Ruxandra
A former top-tier management consultant turned founder, Ruxandra blends MBB strategic precision with entrepreneurial instinct. She bridges operations, storytelling, and human behavior to unlock both meaning and market share. Dissatisfied with traditional demographics, she developed Momentum Analytics™—a proprietary framework capturing the true behavioral drivers behind consumer decisions. At Brief, she leads strategy, positioning, and transformation—delivering solutions that are culturally resonant, behaviorally aligned, and commercially effective.
Ștefan Alexandru Ghiță
Managing Partner – Strategy & Organizational Performance
Brief
®
About Stefan
With over 15 years of global leadership including his Vice President role at the Public Investment Fund (PIF)—Saudi Arabia's sovereign wealth fund managing over $700 billion in assets— Ștefan led international strategies across clean energy, advanced manufacturing, and infrastructure on 4 continents, demonstrating his ability to drive massive-scale strategic initiatives. At our firm, he brings Fortune 100-level strategic rigor to operations, drives cross-functional excellence across all 9 of our service lines, ensuring every engagement is built for performance, alignment, and commercial value at scale.
Our Clients
Our team members have had the privilege of working with these renowned brands before coming together to form Brief.
About us
Who are we?
Brief Agency is a full-service marketing and public relations (PR) consultancy—built on management consulting principles, behavioral science, and market intelligence.
We bridge the gap between strategy and communication, ensuring that organizations align their internal culture, external reputation, and business objectives into a single, cohesive narrative.
Ruxandra Stoichițescu
Managing Partner – Brand & Cultural Strategy
Brief
®
About Ruxandra
A former top-tier management consultant turned founder, Ruxandra blends MBB strategic precision with entrepreneurial instinct. She bridges operations, storytelling, and human behavior to unlock both meaning and market share. Dissatisfied with traditional demographics, she developed Momentum Analytics™—a proprietary framework capturing the true behavioral drivers behind consumer decisions. At Brief, she leads strategy, positioning, and transformation—delivering solutions that are culturally resonant, behaviorally aligned, and commercially effective.
Ștefan Alexandru Ghiță
Managing Partner – Strategy & Organizational Performance
Brief
®
About Stefan
With over 15 years of global leadership including his Vice President role at the Public Investment Fund (PIF)—Saudi Arabia's sovereign wealth fund managing over $700 billion in assets— Ștefan led international strategies across clean energy, advanced manufacturing, and infrastructure on 4 continents, demonstrating his ability to drive massive-scale strategic initiatives. At our firm, he brings Fortune 100-level strategic rigor to operations, drives cross-functional excellence across all 9 of our service lines, ensuring every engagement is built for performance, alignment, and commercial value at scale.
Our Clients
Our team members have had the privilege of working with these renowned brands before coming together to form Brief.
Brief
®
Brief
®
Success
stories
Our work speaks for itself, but our clients say it even better.
Brief
®
Success
stories
Our work speaks for itself, but our clients say it even better.
We knew our work was strong, but something about how we told our story wasn't landing. Their team clarified our positioning and rebuilt our narrative. They handled both the strategy and the execution, creating messaging that media outlets actively pursued and converted our ideal prospects into clients.
Head of Marketing
Global Luxury Brand
We knew our work was strong, but something about how we told our story wasn't landing. Their team clarified our positioning and rebuilt our narrative. They handled both the strategy and the execution, creating messaging that media outlets actively pursued and converted our ideal prospects into clients.
Head of Marketing
Global Luxury Brand
We were facing mounting backlash and growing internal pressure. They stepped in within hours, managed the situation professionally, and helped us take control of it. What started as a PR crisis became a turning point that strengthened trust with both the media and our stakeholders.
-47%
Negative press impact
+74%
Positive media sentiment
VP of Corporate Communications
Fintech Company
We were facing mounting backlash and growing internal pressure. They stepped in within hours, managed the situation professionally, and helped us take control of it. What started as a PR crisis became a turning point that strengthened trust with both the media and our stakeholders.
-47%
Negative press impact
+74%
Positive media sentiment
VP of Corporate Communications
Fintech Company
We were facing mounting backlash and growing internal pressure. They stepped in within hours, managed the situation professionally, and helped us take control of it. What started as a PR crisis became a turning point that strengthened trust with both the media and our stakeholders.
-47%
Negative press impact
+74%
Positive media sentiment
VP of Corporate Communications
Fintech Company
Their team didn't accept a basic demographic targeting. Instead, they deployed their proprietary behavioral analysis system, mapped our customers' decision journey, and rebuilt our entire messaging framework. Everything they delivered was practical, clear, and immediately actionable.
+33%
Lift in purchase intent
+52%
Campaign efficiency
COO
DTC Brand
Their team didn't accept a basic demographic targeting. Instead, they deployed their proprietary behavioral analysis system, mapped our customers' decision journey, and rebuilt our entire messaging framework. Everything they delivered was practical, clear, and immediately actionable.
+33%
Lift in purchase intent
+52%
Campaign efficiency
COO
DTC Brand
Their team didn't accept a basic demographic targeting. Instead, they deployed their proprietary behavioral analysis system, mapped our customers' decision journey, and rebuilt our entire messaging framework. Everything they delivered was practical, clear, and immediately actionable.
+33%
Lift in purchase intent
+52%
Campaign efficiency
COO
DTC Brand
Our Philosophy
Marketing is often mistaken for a "soft function"—a necessary but non-essential component of business. This is fundamentally incorrect.
In reality, communication is as complex, structured, and indispensable as any financial, operational, or technological discipline.
Perception dictates pricing power. If a brand is not positioned correctly, it forfeits its ability to command value.
Market positioning determines business viability. A company’s growth trajectory is directly tied to how well it articulates its role in the industry.
Internal culture shapes external reputation. A fragmented organization cannot project a unified, credible image to its stakeholders.
That is why, beyond external brand positioning, we help businesses align their internal culture with their market strategy—ensuring that leadership, employees, and stakeholders operate with a shared, strategic vision.
Our Philosophy
Marketing is often mistaken for a "soft function"—a necessary but non-essential component of business. This is fundamentally incorrect.
In reality, communication is as complex, structured, and indispensable as any financial, operational, or technological discipline.
Perception dictates pricing power. If a brand is not positioned correctly, it forfeits its ability to command value.
Market positioning determines business viability. A company’s growth trajectory is directly tied to how well it articulates its role in the industry.
Internal culture shapes external reputation. A fragmented organization cannot project a unified, credible image to its stakeholders.
That is why, beyond external brand positioning, we help businesses align their internal culture with their market strategy—ensuring that leadership, employees, and stakeholders operate with a shared, strategic vision.
Our Values
Our Values
For Ourselves
Uphold the highest professional standards
For Ourselves
Uphold the highest professional standards
For Ourselves
Uphold the highest professional standards
For Our Clients
Elevate our clients' market presence measurably
For Our Clients
Elevate our clients' market presence measurably
For Our Clients
Elevate our clients' market presence measurably
For Our People
Build an unrivaled workplace for extraordinary people
For Our People
Build an unrivaled workplace for extraordinary people
For Our People
Build an unrivaled workplace for extraordinary people
Our people are at the heart of everything we do. We believe that great work is not only about the right strategy—it is about the caliber, curiosity, and commitment of the people who bring it to life.
We take pride in the intentional development of talent—within our agency and within the organizations we serve. Some of our most fulfilling work comes from building the skills and confidence of our clients' teams—ensuring they become stronger communicators, sharper decision-makers, and more effective leaders.
For us, success is not only about impact—it is about growth. The growth of our clients, the industries we shape, and the leaders we help develop. Because when the right people have the influence, they don’t just change their organizations. They change the world.
Our people are at the heart of everything we do. We believe that great work is not only about the right strategy—it is about the caliber, curiosity, and commitment of the people who bring it to life.
We take pride in the intentional development of talent—within our agency and within the organizations we serve. Some of our most fulfilling work comes from building the skills and confidence of our clients' teams—ensuring they become stronger communicators, sharper decision-makers, and more effective leaders.
For us, success is not only about impact—it is about growth. The growth of our clients, the industries we shape, and the leaders we help develop. Because when the right people have the influence, they don’t just change their organizations. They change the world.
Our people are at the heart of everything we do. We believe that great work is not only about the right strategy—it is about the caliber, curiosity, and commitment of the people who bring it to life.
We take pride in the intentional development of talent—within our agency and within the organizations we serve. Some of our most fulfilling work comes from building the skills and confidence of our clients' teams—ensuring they become stronger communicators, sharper decision-makers, and more effective leaders.
For us, success is not only about impact—it is about growth. The growth of our clients, the industries we shape, and the leaders we help develop. Because when the right people have the influence, they don’t just change their organizations. They change the world.
The Cost of Ineffective Positioning
The Cost of Ineffective Positioning
Many organizations believe that deprioritizing strategic communications has no immediate consequences. This is a costly misconception.
Failure to proactively shape market perception leads to direct business consequences:
The Cost of Ineffective Positioning
Many organizations believe that deprioritizing strategic communications has no immediate consequences. This is a costly misconception.
Failure to proactively shape market perception leads to direct business consequences:
01
Market share
Market share surrendered to competitors with superior positioning
02
The ability to charge more
Premium pricing power abandoned as your brand drowns in commoditization
03
Attracting top talent
Top talent lost to employers with stronger brand presence
03
Growth Opportunities
Growth opportunities missed due to ineffective market positioning
Our Approach
At Brief Agency, we apply a management consulting mindset to communication—treating brand positioning as a business function, not a creative exercise.
We ensure that:
Your external brand narrative aligns with internal business strategy.
Every media and PR engagement serves a long-term positioning goal.
Digital, content, and marketing efforts reinforce reputation and trust.
Crisis and reputation risks are identified and neutralized before they escalate.
Our Approach
At Brief Agency, we apply a management consulting mindset to communication—treating brand positioning as a business function, not a creative exercise.
We ensure that:
Your external brand narrative aligns with internal business strategy.
Every media and PR engagement serves a long-term positioning goal.
Digital, content, and marketing efforts reinforce reputation and trust.
Crisis and reputation risks are identified and neutralized before they escalate.
Why Brief Agency?
At Brief Agency, we are more than a consultancy—we are a knowledge organization.
We are continuously advancing the science of perception, market behavior, and influence strategy, ensuring that every engagement benefits from the latest insights in behavioral economics, stakeholder psychology, and media ecosystems.
Our proprietary research, frameworks, and influence models are designed to:
Translate market intelligence into actionable influence strategies
Equip executives and organizations with tools to lead in a volatile information landscape
Build the next generation of corporate communicators—leaders who shape, not follow, industry conversations
This commitment to thought leadership and intellectual rigor is why many of the world’s most ambitious companies choose us to shape their market influence.
Why Brief Agency?
At Brief Agency, we are more than a consultancy—we are a knowledge organization.
We are continuously advancing the science of perception, market behavior, and influence strategy, ensuring that every engagement benefits from the latest insights in behavioral economics, stakeholder psychology, and media ecosystems.
Our proprietary research, frameworks, and influence models are designed to:
Translate market intelligence into actionable influence strategies
Equip executives and organizations with tools to lead in a volatile information landscape
Build the next generation of corporate communicators—leaders who shape, not follow, industry conversations
This commitment to thought leadership and intellectual rigor is why many of the world’s most ambitious companies choose us to shape their market influence.
Contact Us
Not sure what your business needs to improve? We offer free scoping workshops for clients who want to engage with us but do not have a formal brief ready for us to respond to. Please reach out to us if you want to learn more.
Case studies and research papers are also available upon request.
Contact Us
Not sure what your business needs to improve? We offer free scoping workshops for clients who want to engage with us but do not have a formal brief ready for us to respond to. Please reach out to us if you want to learn more.
Case studies and research papers are also available upon request.